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Content Creation
& Testing Framework
Content is King. It’s true, but your content doesn't need a massive budget to get the results you need. Reduce that risk with a smarter approach to content. Too many brands fail to be effective with their creative efforts because their ads lack purpose.
We have learned that the key to success is behind what we are doing with what we have learned from our creatives. Too many brands focus on surface-level learnings, such as “this worked” or “this didn’t work,” in their respective audiences without trying to understand why the specific creative did or did not resonate with its target audience. Suppose we can truly understand how to address our potential customers' pain points through purpose-driven creatives. In that case, we naturally see better and better conversion rates, AKA better profitability and more scalable growth!
Renovation Package
Starting at
$3,500
Content Creation
4 high-converting videos (15–30 seconds) for social ads or organic
4 social-optimized photo ads with copy
Includes expert editing, color grading, and motion polish to make your footage sell
No production days — you provide the footage, we handle the magic
Delivered in 9:16 and 1:1 formats
Fast 2-week turnaround
Campaign Starter Package
Starting at
$6,500
Content Creation
Single-location shoot focused on clean, voice-over-driven storytelling — polished and performance-ready content with elevated production.
Includes half-day shoot, 3 scripted VO videos, 3 motion graphic ads, 4 social-optimized photo ads
1 actor (non-speaking or client rep), 1–2-person crew
Half-day shoot, basic gear
Ideal for simple campaign rollouts or promotional pushes
No speaking to camera keeps costs lower while still maintaining strong narrative through VO
Includes sound mix, color, light graphics, and two edit rounds
3-week turnaround
Brand Storytelling Package
Starting at
$15,000
Content Creation
Full-scale production with locations and professional speaking talent — designed for premium storytelling and conversion-driven campaigns.
Includes full-day shoot, 4 scripted videos with professional speaking talent, 4 motion graphic ads, 8 social-optimized photo ads
Full-day shoot with elevated production tools
Custom sound design, motion graphics, storytelling structure
Built to perform across audiences and campaigns with diverse, high-trust creative
Includes pre-production planning, scripting, approvals, and strategic alignment
4-week turnaround
Price reflects higher crew, actor, gear, and logistical coordination
Renovation
Package
Already have a library of photos and videos? Professional editing of your existing footage to create high-performing ad content — no shoot needed.
Benefits:
- Professional polish without new production costs
- 5 ad-ready videos (15–30 seconds each)
- Fast 2-week turnaround
- Color grading + basic motion graphics included
- Ideal for testing hooks, messaging, and audiences
- Cost-effective creative for paid ads or organic
- Supports full-funnel strategy
- Lower risk, high ROI testing opportunity
Ideal For
- Brands scaling ad spend but not ready for new production.
- Ecom stores testing multiple audiences, offers, or seasonal angles.
- Service businesses needing refreshed testimonials or explainer snippets.
- Businesses running UGC who want to elevate quality without losing authenticity.
Campaign Starter
Package
Single-location shoot focused on clean, voice-over-driven storytelling — polished and performance-ready content with elevated production.
Benefits:
- Half-day production with professional editing
- 6 custom videos (3 scripted non-speaking, 3 motion graphic videos)
- Fresh, platform-optimized content
- One On-camera talent (non-speaking) for clean visual storytelling
- Efficient half-day production to minimize downtime
- Fast 3-week turnaround
- High-converting creative tailored to business goals
- Supports A/B testing across messaging and visual styles
- Scalable for paid ads, social, and website use
Ideal For:
- Brands launching new campaigns or promotions
- Businesses needing fresh, high-quality visual content
- Ecom or service brands testing new offers/audiences
- Companies ready to elevate content beyond DIY or UGC
- Single-location businesses wanting professional production without speaking roles
Brand Storytelling
Package
Full-scale production with locations and professional speaking talent — designed for premium storytelling and conversion-driven campaigns.
Benefits:
- Full-day production with premium equipment
- 8 high-quality videos (4 scripted with speaking roles, 4 motion graphic videos)
- Multi-location shoot increases audience relatability and reduces creative fatigue
- Speaking talent enhances storytelling, authority, and trust
- Cast of 3 actors provides broader demographic appeal
- Premium crew ensures top-tier production quality
- Strong narrative development for brand growth stories
- 4-week turnaround with strategic scalability
- Ideal for full-funnel creative and scaling campaigns
Ideal For:
- Brands scaling into new markets or customer segments
- Companies needing versatile, premium content
- Businesses planning long-term, multi-platform campaigns
- Brands wanting deeper storytelling with authentic voice and authority
- Major product launches, rebrands, or high-stakes promotions
When planning creative efforts, our process includes asking ourselves these main questions in relation to every piece of content we make:
Are we making what we are selling obvious?
Is there urgency in the message?
What do we want to learn from this creative; how is this ad different from every other ad we’ve run?
Are we clear about the problem we are solving?
How are we making the purchase decision easy?
Who are we targeting with the ad, and how is the creative relatable to that audience?