02
Paid Media & Ad Buying
Strategy
Ultimately, it's our job to make YOU money and grow your brand. Ad buying is key to scaling your ad campaigns and growing your business.
In today's day and age, Algorithm's have become smart, so these platforms have made it easy for anyone to learn how to ad buy. We aren't just anyone; our team is stacked with media buyers behind over $500 MILLION in tracked ad revenue. Our team expects at least a 30% improvement in results by simply restructuring campaigns of existing content. In today's era of ad buying, it's less about how targeted you are and more about how you manipulate the Algorithm to give you lower costs, better reach, and better learnings.
2 or more Ad Platforms Managed
Starting at
$5,000
Ad Buying
Growth-stage brands needing an omni-channel strategy
Businesses requiring broad reach and diversified risk
Ideal for companies investing in scalable, full-funnel paid media that can fuel aggressive revenue growth
1 Ad Platform Managed
Starting at
$2,500
Ad Buying
Brands scaling steadily on a single channel (Meta, Google, TikTok, etc.)
Businesses wanting to maximize efficiency and reduce waste before expanding
1.
We Audit historical data to review efforts that have been made in the past and look for missed opportunities, strengths, and weaknesses in the ad-buying strategy.
2.
We plan out and execute specific budget allocations to maximize efficiency in our advertising funnel efforts. A healthy ad account will see a healthy efficiency ratio similar to the ratio’s below:
◦ 60% Top-of-Funnel Efforts
◦ 20% Mid-Funnel Efforts
◦ 10% Bottom Funnel Efforts
◦ 10% Retention Effort
◦ 60% Top-of-Funnel Efforts
◦ 20% Mid-Funnel Efforts
◦ 10% Bottom Funnel Efforts
◦ 10% Retention Effort
3.
We must establish a preference for a practical communication platform (we mold it to your comfort). Daily communication is a big key to moving fast and succeeding. We can conform to whatever communications platform your company prefers.
4.
We base our optimizations on your business goals and needs with the ultimate goal of making you money. We make many optimization goals daily. We use data to make decisions rather than personal opinions. We use analytics to understand what we are learning from the data, tell us our next move, and communicate what we are learning with your team and ours.
5.
Messaging is essential, so we will work with your team to determine effective ad copy variations and determine what language to use with each audience we target to ensure each ad delivers its purpose.
6.
If you run an e-commerce business, we want to ensure your catalog is set up and managed properly. Product catalog buildouts can be tedious but oftentimes drive the top-performing campaigns. Let us take that work off your plates so you don’t have to think about it.
7.
Tracking is one of the most significant headache issues in most brands. We ensure we track appropriate events that feed the algorithms the information needed to deliver you the best performance possible. Plus, tracking helps with reporting and optimizations on our end.
