Produced a multi-spot video campaign for Riddy, a DIY pest control brand, to drive conversions through relatable storytelling, cost comparison, influencer content, and animated explainers. Each video tested a distinct creative strategy to identify top-performing messaging.
Create a range of performance-driven video ads for paid social that test various messaging strategies—empowerment, humor, urgency, trust, and customization—to help Riddy acquire new customers and increase brand trust in a competitive DIY pest control space.